Web Marketing Manager

Overview

Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.

In this role you will own , shaping its structure, content, and performance. You will lead the site’s day-to-day work and drive projects from start to finish with a data-driven mindset. Collaboration with product marketing, demand generation, sales, and analytics will translate needs into high-impact pages. You’ll combine feedback from design reviews and technical teams to ensure fast, accessible, and SEO-friendly experiences. This is a hands-on opportunity to influence web strategy at scale and support Egnyte’s mission.

Compensation / Benefits
• Competitive salaries and comprehensive benefits
• Flexible hours and generous time off
• 401(k) with company match
• HSA with employer contribution and FSA options
• Parental and adoption leave
• Hybrid offices and workspace support

Responsibilities
• Own and optimize content, structure and performance
• Manage end-to-end web projects including scoping, scheduling, reviews, and launch
• Collaborate with product marketing, demand generation, sales, field marketing, and communications to translate needs into effective pages
• Provide design feedback aligned with business goals and best practices
• Coordinate with web development to ensure builds match designs, load fast, and are accessible
• Partner with conversion optimization on testing and interpretation of results
• Leverage analytics to identify issues, implement fixes, and improve site metrics
• Maintain accurate, up-to-date content and apply SEO and AEO fundamentals
• Direct internal designers, agencies and contractors on wireframes and mockups to meet business requirements
• Report to the Senior Director of Brand Marketing
• Collaborate daily with creative, web development, analytics, product marketing, demand generation, corporate communications, sales, and field marketing
• Operate on a hybrid schedule from a U.S. office

Key requirements
• Seven or more years of web marketing experience, preferably in B2B tech or software
• Track record of improving website performance xklufbp through redesigns, restructuring, and optimization
• Strong business judgment about which requests will move the business
• Experience managing multiple projects with minimal supervision
• Clear communication with non-web stakeholders, including executives
• Working knowledge of Drupal and analytics platforms (GA4 or Adobe Analytics)
• Understanding of HTML, CSS, and JavaScript to converse with developers
• SEO and AEO fundamentals (technical and editorial)
• Familiarity with A/B testing and personalization tools
• Clear communication
• Cross-functional collaboration
• Strong business judgment
• Drupal
• GA4
• Adobe Analytics