Social Media Manager (For popular fitness influencer)

Company Description:

Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com.

Context:

Top creators are always looking to build out their teams, and scale operations. This role is to run social media strategy and content creation for a popular female fitness influencer.
• *Please note, if you are selected for next steps, we will ask you send a video walking through your portfolio / work results.

Duties And Responsibilities:
• Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)
• You will master instagram constantly on trends, showing
• Manage day-to-day posting, captions, and channel upkeep
• Stay current on platform trends, formats, and algorithm shifts

Own The Entire Content Creation System:
• Deep research, analysis, generating a broad portfolio of ideas around the influencers core pillars
• You will be asked to break down why posts went viral, what we can learn from them, etc
• Work with editor, and other team members to produce an aggressive content delivery schedule, constantly testing via trial reels
• Own analytics, reporting weekly, what is working and what is not working

Community & Engagement:
• Monitor and respond to comments (not DMs)
• Build relationships with community members and repeat engagers

Reporting & Insight:
• Track organic engagement, follower growth, and content performance
• Track conversions into digital offers
• Competitive/trend monitoring (what's working for competitors, category)

Qualifications:
• 3-5+ years in social media management, organic content creation, or digital marketing
• Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
• Hands-on experience with social commerce tools,
• Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
• Experience partnering with Paid Media to align messaging and avoid content duplication.
• Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
• Excellent written communication skills in a distinct brand voice, with experience handling community engagement
• Experience with social media management software.
• Basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).