Senior Marketing Lead, Growth Marketing - Bluebird Fiber

Overview

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In this role you drive growth by turning growth priorities into integrated marketing programs that generate qualified leads, engage customers, and strengthen partner relationships. You will lead day-to-day execution of demand generation, regional, and channel marketing, aligning performance insights with planning and cross-functional teams to deliver measurable results. You’ll test ideas and optimize programs, using AI tools to accelerate research and execution. This is a high-visibility opportunity to influence growth without owning strategy alone, within a collaborative telecom-focused environment.

Responsibilities
• Lead coordinated execution of integrated programs across demand generation, webinars, customer, regional and channel marketing
• Collaborate with Sales to translate territory priorities into planable programs
• Manage campaigns across email, paid media, content, events, webinars, landing pages and sales activation with agency partners
• Drive account-based marketing and key-account growth programs
• Oversee customer and partner webinars and customer marketing programs (communications, stories, advocacy, cross-sell)
• Coordinate regional marketing (sponsorships, events, community engagement, sales support)
• Guide channel marketing (newsletters, MDF, partner enablement)
• Gather campaign reporting and KPI updates; translate results into recommendations
• Conduct market, customer, competitor, and account research to inform planning
• Direct day-to-day agency work ensuring alignment with priorities, timelines, and budgets
• Create/edit marketing content (emails, landing pages, social posts, presentations, webinar assets)
• Use AI tools to accelerate research, content development, and performance analysis with quality control
• Optimize programs and channels to increase qualified leads, improve engagement, and strengthen pipeline

Key requirements
• Strong writing and editing skills for campaign content
• Growth mindset with willingness to test ideas and improve results
• Analytical ability to translate performance data into recommendations
• Strong organization and ability to manage multiple programs, deadlines, budgets, stakeholders
• Clear verbal communication and presentation skills
• Creative problem-solving and constructive input in planning
• Proficiency with marketing technology, CRM systems, Microsoft xklufbp 365, and AI tools; quick learner of new platforms
• Bachelor in Marketing, Business, Communications or related field; or equivalent practical experience
• Experience in B2B demand generation, growth/field/customer/channel marketing or related roles
• Experience managing integrated campaigns and improving performance against business goals
• Experience partnering with Sales on territory/pipeline programs
• Experience directing agencies or external production resources
• Experience in telecommunications/technology/complex B2B industries (preferred)
• Experience coordinating creative agency work (a plus)
• Writing and editing
• Curiosity and growth mindset
• Analytical thinking
• Marketing technology proficiency
• CRM systems
• Microsoft 365