Senior Digital Specialist, Paid Media - Tanium

Overview

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

In this role you will support Tanium’s digital channel strategy, focusing on emerging ads to scale our presence. You’ll work with cross-functional teams to analyze performance, optimize campaigns, and implement data-driven improvements across paid channels. You’ll gain exposure to large-scale demand-gen programs while learning from a team managing significant investments in search, social, programmatic, and video. This is an opportunity to shape evolving advertising efforts in a fast-moving tech environment.

Compensation / Benefits
• equity awards
• comprehensive medical/dental/vision benefits
• 401(k) with company match
• volunteer time off (VTO)
• family planning benefits
• health savings account

Responsibilities
• Analyze campaign performance regularly to identify trends and provide actionable optimization insights
• Support campaign execution on emerging digital channels, including setup, targeting, and QA based on strategy and budgets
• Monitor daily spend pacing and flag risks early
• Execute hands-on optimizations across creative, audiences, and bids
• Leverage AI tools to accelerate analysis, reporting, and workflow automation
• Set up and maintain tracking (pixels, UTM, naming) and ensure data flows to Marketo and Salesforce
• Collaborate with Integrated Campaigns and creative teams to tailor messaging for each platform
• Support A/B testing and incrementality measurement
• Stay curious about new ad platforms and recommend tests to try

Key requirements
• 3 years of digital marketing experience, preferably in B2B technology
• Solid understanding of paid channels, targeting, and funnel from click to pipeline
• Hands-on experience with at least one major ad platform (e.g., Google Ads, LinkedIn Ads, Meta); experience with emerging channels is a plus
• Strong analytical skills with Excel/Google Sheets, ad platform xklufbp reporting, and GA4
• Familiarity with Marketo and Salesforce is a plus
• Exceptional attention to detail and accuracy
• Data-driven mindset for turning numbers into recommendations
• AI-native mindset with hands-on use of AI tools for analysis or automation
• Proactive, transparent communication including flagging risks early
• Eagerness to learn new platforms quickly in a fast-moving environment
• Strong organization and ability to manage multiple campaigns
• attention to detail
• data-driven mindset
• proactive communication
• Google Ads
• LinkedIn Ads
• Meta (Facebook)