BIRKENSTOCK
Mundelein, IllinoisRegional Manager of Operations
About the role
Job Description
JOB TITLE: Regional Manager of Operations – Classic Stores
LOCATION: NYC
REPORTS TO: Senior Director Owned Retail
TYPE: Exempt
SALARY: $120k -$140
OVERVIEW
The Regional Manager of Operations – Premium Stores, your role is to lead, support, and elevate the operational performance of full-line retail stores within an assigned region. You are responsible for driving consistent execution of brand standards, operational excellence, and world-class customer experience while maximizing sales, profitability, and talent development. You will oversee day-to-day store operations across a multi-store region, ensuring alignment with company goals, policies, and procedures. This role partners closely with Store Managers, Human Resources, and cross-functional teams to strengthen leadership capability, ensure compliance, and support continued growth. The Regional Manager of Operations reports directly to the Senior Director of Retail and serves as a key field leader translating strategy into store-level execution.
Tasks & Responsibilities:
• Ensure all stores within the assigned region are achieving sales targets and operating within approved budgets, including payroll, inventory, shrink, and operating expenses.
• Support regional recruiting efforts, staff training, leadership development, and regular team meetings across all stores.
• Partner with the Senior Director of Retail to establish daily, weekly, and seasonal sales goals and key performance indicators.
• Create, update, and ensure consistent execution of company policies, procedures, and operational standards across full-line stores.
• Ensure compliance with company policies, practices, procedures, and applicable employment and operational laws across all locations.
Support seasonal inventory planning and provide recommendations related to sell-through,transfers, and return-to-vendor opportunities based on data and store leadership insights.
• Review and analyze weekly sales reports, labor metrics, and key performance indicators toidentify trends, risks, and opportunities that impact store performance and profitability.
• Spend the majority of time in stores within the region, with limited office days as needed, topromote an extraordinary standard of service, strong brand culture, and leadership benchstrength.
• Maintain flexibility to travel extensively for store visits, new store openings, in-storetrainings, meetings, and key retail initiatives.
• Support new store openings by coordinating onboarding, training, and operationalreadiness activities.
• Lead, coach, and develop Store Managers and store leadership teams, includingsuccession planning and performance management.
• Partner with Human Resources to identify opportunities for improvement and take a leadrole in proposing and implementing solutions.
• Promote effective use of operational tools and systems, providing hands-on training andreal-time coaching to improve efficiency and execution
JOB DUTIES
• Ensure qualified brand representatives and store leaders are recruited and that all requiredinformation is communicated accurately and timely to payroll and Human Resources priorto hiring.
• Coach store leadership teams on professional salesmanship, customer engagement, andservice standards to maximize sales and deliver an exceptional customer experience.
• Implement and reinforce company training programs to develop store teams andleadership capability.
• Ensure annual performance reviews and quarterly goal-setting conversations arecompleted consistently and on time by store leadership teams.
• Train, observe, and coach Store Managers and leadership teams to achieve results; activelyparticipate in the performance management process; support ongoing talent developmentand succession planning.
• Establish clear expectations for store leadership teams to exceed financial, operational,and people leadership goals.
• Support Store Managers in ensuring adherence to Standard Operating Procedures,company programs, and compliance with applicable laws; hold teams accountable forstore conditions, safety, and results.
• Conduct regular reviews and meetings related to loss prevention, safety, and operationalcompliance.
• Partner with Human Resources on employee relations matters, performance improvementplans, investigations, and interviewing of prospective candidates as needed.
• Conduct new hire check-ins and exit interviews when necessary to support retention andcontinuous improvement.
Qualifications:
• Bachelor's degree preferred
• Related work experience: 5 – 8 years of store leadership experience (retail or service industry)
• Physical requirements: able to bend, climb ladders, lift, and move boxes up to 35 lbs.
• Strong leadership and ability to m