Product & Data Analyst – Audience Analytics & Activation

Job Role: Product Analyst - Marketing, Advertising & YouTube (Audience Analytics & Activation)

Location: Culver City/LA, CA (Hybrid Onsite)

Pay Rate: $30-$35/hr. on W2

Description

This role will support audience creation, campaign activation, measurement, and marketing data operations across digital marketing initiatives.

The Product Analyst will be responsible for building and operationalizing audience segments, supporting campaign activations, enabling closed-loop measurement, and improving the reliability of marketing data products and workflows. This role sits at the intersection of analytics, marketing activation, and product operations, helping stakeholders leverage first-party data, machine learning audiences, and modern marketing technology platforms to improve campaign performance and decision-making.

The ideal candidate combines strong analytical skills, technical fluency, and operational rigor. They should be comfortable working with large-scale customer data, audience segmentation, campaign measurement, and modern cloud data platforms while partnering closely with Marketing, Media, Data Science, Data Engineering, and Product teams.

Key Responsibilities:

Audience Analytics & Activation:
• Build, size, validate, and operationalize audience segments for marketing campaigns.
• Support audience activation workflows across media, advertising, and marketing platforms.
• Partner with marketing and media teams to translate campaign objectives into audience strategies.
• Validate audience outputs, campaign eligibility, and activation readiness prior to launch.
• Analyze audience performance and provide recommendations for optimization.

Campaign Measurement & Insights:
• Support the development of campaign measurement frameworks and reporting.
• Partner with stakeholders to establish KPIs and success metrics.
• Enable closed-loop measurement initiatives with partners, clean rooms, and ticketing providers.
• Analyze campaign performance, audience quality, conversion trends, and marketing effectiveness.
• Develop dashboards, reports, and decision-support tools that improve campaign planning and optimization.

CDP & Marketing Technology Enablement
• Support onboarding and adoption of Customer Data Platform (CDP) capabilities.
• Assist in migration of audience workflows from legacy processes into CDP-enabled workflows.
• Serve as a liaison between business stakeholders, product teams, and platform vendors.
• Document audience creation, activation, and measurement workflows.
• Support user onboarding, training, and enablement efforts.

Analytics Engineering & Data Operations
• Develop and maintain audience pipelines, monitoring processes, and operational workflows.
• Build data quality checks, health monitoring frameworks, and validation processes.
• Investigate audience discrepancies, activation issues, and data quality concerns.
• Support automation efforts that reduce manual audience creation and reporting workflows.
• Partner with Data Engineering to improve reliability, observability, and scalability of marketing data products.

Model Operations & Audience Intelligence
• Support deployment and validation of machine learning audience models.
• Assist with audience scoring, propensity modeling, lookalike audiences, and segmentation frameworks.
• Monitor model performance and support ongoing optimization efforts.
• Partner with Data Science teams to operationalize predictive audience capabilities.

Qualifications
• 3 - 5 years in audience strategy, marketing operations, analytics, or data products.
• Hands-on experience building and activating audience segments in an enterprise data platform, CDP, or clean-room environment.
• Strong SQL and hands-on experience with Snowflake, including working with large-scale customer datasets.
• Experience with data clean rooms (e.g., Snowflake DCR, LiveRamp, Habu) for match, enrichment, or measurement use cases.
• Working experience with AWS services supporting data pipelines and activation workflows.
• Familiarity with Git-based version control and collaborative workflows.
• Experience validating audience match rates, activation delivery, and data quality across media platforms.
• Ability to communicate with technical and non-technical stakeholders, produce clear documentation, and deliver training.
• Bachelor's degree in Analytics, Information Systems, Computer Science, Statistics, Economics, Marketing, or related field.

Preferred Qualifications
• Experience onboarding or migrating audience workflows onto a CDP.
• Familiarity with LiveRamp/RampID, identity resolution, and privacy-governed data collaboration.
• Exposure to propensity modeling, lookalike audiences, or audience scoring.
• Familiarity with Python, dbt, or modern analytics engineering practices.
• Experience supporting theatrical, entertainment, or media marketing campaigns.