Marketing Specialist - Web Content Manager-Magnolia CMS/SEO 13

Marketing Specialist - Web Content Manager-Magnolia CMS/SEO

Our client, a leading Insurance Company is looking for a Marketing Specialist - Web Content Manager-Magnolia CMS/SEO for an initial duration of 06 Months Contract Remote.

Position Type: Hourly Contract Position (W2 only)

Title - Web Content Manager, Magnolia CMS/SEO

Client profile reference: Marketing Specialist, P3. This role profile uses the existing Client profile as a classification foundation while tailoring the scope to modern web content strategy, publishing, optimization and execution.

Role Summary
• Own the strategy and day-to-day execution of web content across assigned company sites. This role manages content planning, governance, publishing and optimization in Magnolia CMS; partners with marketing and business stakeholders to translate needs into effective digital experiences; and uses performance data to improve organic visibility, engagement and conversion.
• The role also supports website enhancements and migrations and helps establish scalable processes, standards and priorities for web content operations.

Essential Functions
• Develop and maintain web content strategies, priorities and roadmaps aligned with marketing and business objectives.
• Manage content creation, publishing, maintenance and quality assurance in Magnolia CMS.
• Serve as a website and page publisher accountable for accurate, current, accessible and brand-compliant content.
• Partner with marketing teams and business stakeholders to gather requirements, clarify objectives, recommend solutions and establish project priorities and timelines.
• Apply SEO, AEO and GEO best practices to page structure, metadata, internal linking and content development.
• Use web analytics and reporting to evaluate organic visibility, engagement, conversion and content effectiveness; recommend and implement improvements.
• Manage content governance, publishing workflows, documentation and training to support consistent execution.
• Maintain and prioritize a backlog of content updates, enhancements and optimization opportunities.
• Support website and CMS migration planning, including content inventories, audits, mapping, remediation, migration readiness and post-launch validation.
• Coordinate web content workflows and integrations with related platforms such as Eloqua and Salesforce.
• Lead small- to mid-sized web initiatives, monitor progress, identify issues and communicate recommendations and status to stakeholders.
• Use AI tools appropriately to improve content analysis, development and workflow efficiency while maintaining professional review, accuracy and brand standards.

Education and Experience
• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent training and experience.
• Five or more years of experience managing web content, digital experiences or CMS-based publishing in a collaborative environment.
• Demonstrated experience balancing web content strategy with hands-on execution, stakeholder consultation and project management.
• Strong analytical, problem-solving, written communication and organizational skills.

Technical Skills Must Have
• Hands-on experience managing and publishing web content in Magnolia CMS.
• Proficiency with HTML and CSS for content formatting and basic troubleshooting.
• Working knowledge of SEO best practices, including on-page optimization, metadata, internal linking and content structure.
• Experience with AEO/GEO and optimizing content for AI-powered search and answer engines.
• Experience using web analytics and reporting tools to evaluate content performance, engagement and conversion.
• Ability to manage content governance, publishing workflows, quality assurance and accessibility standards.
• Experience supporting website enhancements, content inventories and migration-related activities.

Technical Skills Nice to Have
• Experience integrating or coordinating web content with Eloqua and Salesforce.
• Familiarity with conversion-rate optimization, testing and personalization tools.
• Experience planning or supporting large-scale website or CMS migrations.
• Working knowledge of digital asset management and image-optimization practices.
• Experience using AI tools to improve content workflows, analysis and execution.

Success Measures
• Accuracy, quality, accessibility and timeliness of published content.
• Improvement in organic visibility, engagement and conversion for priority content.
• Effective prioritization and delivery of the web content backlog.
• Adoption of consistent governance, publishing and quality-assurance practices.
• Readiness and successful execution of website enhancements or migration activities.