Marketing Specialist

Seat Summary

This seat owns CMP's marketing execution: content and social media, the website and SEO, collateral and product photography, trade shows, and the distributor co-op program. The person in it is accountable for the marketing budget and marketing measurables on the Sales & Marketing scorecard, and runs the function day to day without needing direction from the Sales & Marketing leader. This seat helps build the brand, content, and lead flow that support growth.

Roles and Responsibilities

Marketing Content & Digital Presence:

• Create, schedule, and publish marketing content across newsletters, advertisements, and social media.

• Keep the brand presence consistent and engaging across every channel.

Marketing Budget & Measurables Ownership:

• Own the marketing budget and track spend against it.

• Own marketing measurables on the Sales & Marketing scorecard, reporting weekly and bringing issues forward to be solved.

Website Performance & SEO:

• Own website performance, user experience, and SEO strategy, working with CMP's website/SEO vendor.

• Keep website content current and aligned with products and brand positioning, so the site generates leads.

Distributor Co-op Program:

• Manage the distributor co-op program: Partner communication, program compliance, and claims.

• Coordinate co-marketing initiatives with distributor partners.

Trade Show Execution & Lead Capture:

• Plan, coordinate, and execute trade shows: registration, booth, materials, and logistics.

• Capture leads at every show and hand them to Sales promptly, and report results for each show.

Marketing Collateral & Brand Materials:

• Own product photography, packaging updates, marketing collateral, and literature.

• Keep all materials current, accurate, and aligned with brand standards.

How This Seat Is Measured

This seat will own marketing measurables on the Sales & Marketing scorecard, including:

• New leads generated (website, trade shows, campaigns)

• Website traffic and conversion

• E-commerce sales rate

• Content published on schedule

• Marketing spend vs. budget

GWC for This Seat

CMP uses GWC – Gets it, Wants it, has the Capacity – to evaluate fit for every seat. All three must be a genuine "Yes".

Gets It:

• Understands that marketing's job is to generate leads and support Sales, and that results are judged by numbers, not activity.

• Understands CMP's customers (distributors, wholesale, and direct accounts) and how a technical, industrial product is marketed.

Wants It:

• Wants to own the marketing function end to end, including the budget and the scorecard, not only produce content when asked.

• Enjoys hands-on work: photography, design, social, events.

Has the Capacity:

• Can be on site in Oklahoma City daily and travel to trade shows.

• Has the time and skills to plan their own work and run several channels at once.

First 90 Days

• Learn CMP's products, customers, brand, and current marketing channels.

• Take over content, social media, and the website vendor relationship.

• Audit collateral and product photography for the compressor line and fix what is out of date.

• Set up the marketing measurables and begin reporting them weekly.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.

• 2–4 years of marketing experience, ideally with an industrial, manufacturing, or B2B product.

• Hands-on skill with social media, email/newsletter tools, website content management, and basic SEO.

• Product photography and design skills (Canva, Adobe, or similar).

• Organized and self-directed, with the ability to manage a budget and track results.

• HVAC/R or compressor industry experience a plus.

Location & Travel

Based on site at CMP's Oklahoma City, OK facility. Travel to trade shows as required.

CMP Corporation is an Equal Opportunity Employer.

Pay: $55,000.00 - $68,000.00 per year

Benefits:

• 401(k)

• 401(k) matching

• Dental insurance

• Health insurance

• Life insurance

• Paid time off

• Vision insurance

Work Location: In person