Marketing Manager at AppleOne Sherman Oaks, CA

** Looking for individuals with a background in quick-service restaurant (fast food), restaurants, retail, food, beverage or franchise industry with experience in campaign strategy, creative development, and execution of LEADING NATIONAL MARKETING CAMPAIGNS. Qualifications: • Experience in franchising, restaurants, quick-service restaurants (QSR), or food and beverage • Experience working with franchisees or a franchise advisory council (FAC)• Bachelor’s degree in Marketing, Communications, Business, or a related field • 8+ years of marketing experience, including 3+ years independently leading programs • Experience managing national, multichannel campaigns for a consumer brand • Hands-on knowledge of social media, paid digital marketing, and analytics • Proven budget management, agency oversight, communication, and presentation skills • Experience managing a budget and agency partners • Strong writing, presentation and cross-team skills Key Responsibilities: • Lead social media strategy, influencer partnerships, paid digital campaigns, website initiatives and national campaigns (ex: food, catering) and various promotions • Develop and launch national marketing programs, seasonal promotions, and limited-time offers • Partner with creative and operations teams to support franchise-wide marketing execution • Manage marketing budgets, agency relationships, campaign performance, and ROI • Provide franchisees with marketing resources, content, and campaign guidance • Implement the brand's social strategy and voice across Instagram, Facebook and TikTok • Lead content planning, influencer and creator partnerships, and community management • Give franchisees guidelines, templates, content and a content calendar so local posts stay on brand • Manage social media agency partner and use data to shift spend toward what performs • Oversee paid search, paid social, plus the website • Work with the loyalty team to grow rewards membership and repeat visits through digital channels National Marketing Programs • Lead national programs such as cakes, catering, 3PD, and acai from inception to launch and beyond • Lead campaigns from brainstorming to creative briefs to launch across in-store and digital, working directly with our in-house creative team • Make sure every location has what it needs to run each program, including guides, timelines and POP • Work closely with the Operations team on all operational implementations which includes franchisee trainings and webinars • Present new program launches at our national franchisee convention Promotions & Campaigns • Plan and run national promotions, limited-time offers and partnerships, such as holiday events within the national marketing calendar that drive guest traffic and franchise sales across every location Role is currently hybrid but subject to change at any time • Model the cost and expected return of every promotion before launch • Recap results after each promotion and use them to plan the next one For immediate consideration apply to role and call the AppleOne Downtown Los Angeles office and ask for Azuri Ross Qualifications: • Experience in franchising, restaurants, quick-service restaurants (QSR), or food and beverage • Experience working with franchisees or a franchise advisory council (FAC)• Bachelor’s degree in Marketing, Communications, Business, or a related field • 8+ years of marketing experience, including 3+ years independently leading programs • Experience managing national, multichannel campaigns for a consumer brand • Hands-on knowledge of social media, paid digital marketing, and analytics • Proven budget management, agency oversight, communication, and presentation skills • Experience managing a budget and agency partners • Strong writing, presentation and cross-team skills Equal Opportunity Employer / Disabled / Protected Veterans The Know Your Rights poster is available here: The pay transparency policy is available here: For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required. We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team. AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program. We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.