CRM Marketing Coordinator

Custom Ink is so much more than a t-shirt company. We're a team of creative individuals who empower our customers to create the perfect custom apparel for their groups through an innovative and easy-to-use website and at multiple store locations throughout the country. We are also committed to community, empathy, diversity, and equity. Our end goal is for all Inkers to feel a deep sense of belonging.

We are always looking for great people to join our team, and with locations and stores opening across the country, there are new opportunities all the time. Headquartered in Fairfax, Virginia with offices in Dallas, Texas; and Prague, Czech Republic, with 500+ team members across the world. We have both location-focused and work-from-home jobs.
Overview:
Workstyle: This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include:

AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.

Reports to: CRM Marketing Manager
Travel Expectations: Minimal travel; will be determined by business needs and may include occasional trips for key meetings, collaboration opportunities, or area-connected events.
Physical Requirements/Demands: This is a primarily sedentary, home-based role that requires the ability to remain in a stationary position for extended periods while working at a computer. The role involves regular use of standard office equipment, such as a computer, keyboard, mouse, and telephone. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Application Period Disclosure: We are accepting applications for this role for the next 48 hours. We encourage interested candidates to apply as soon as possible for full consideration.
What we're looking for:
Are you a detail-oriented, data-curious marketer who believes in the power of custom swag? In this role, you'll be part of our CRM Marketing team to help us deliver engaging, personalized experiences that ignite a sense of belonging and connection for our customers. You'll be a key player in our mission to help people express what brings them together, one custom product at a time.
1-3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce
Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
A basic understanding of customer segmentation, personalization, and testing methodologies.
Demonstrated ability to pull reports and analyze data to surface key insights.
Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
Hands-on experience with Canva and a foundational understanding of design principles are a strong plus.
A bachelor's degree in Marketing, Digital Marketing, or a related field is preferred.
Who this role isn't for:
The High-Level Strategist

: If you prefer designing long-term, overarching marketing strategies rather than getting hands-on with daily email, SMS, and Direct Mail campaign execution, this role won't be a fit.
The Data-Averse Creative:

While this role supports creative campaigns, it relies heavily on analyzing reports, A/B testing, and maintaining CRM segments. If you prefer to avoid the numbers and data platforms, you'll likely struggle here.
The Lone Wolf:

You will constantly partner with internal teams like Site and Sales to gather insights and draft creative briefs. If you prefer working completely independently without frequent cross-functional collaboration, this environment might be frustrating.
What you'll do:
Campaign Execution:

Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand. You will be responsible for setting up campaigns, managing assets, and scheduling sends using our CRM platform.
Customer Data Management:

Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.
Reporting and Analysis:

Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends. Your work will contribute to our ongoing efforts to optimize the customer journey.
Cross-Functional Collaboration:

Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric.
Testing Agenda:

Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.
How you'll be measured:
Increased efficiency, accuracy, and quality of campaign execution.
Timely delivery of campaign performance components and reporting.
Contributions to improved CRM targeting and segmentation strategies.
Cross-functional collaboration that ensures customer-centric thinking is embedded across all marketing initiatives.
How you'll make a difference:
As a CRM Marketing Coordinator, your meticulous attention to detail and dedication to the customer experience will be at the heart of our marketing efforts. You'll directly support the execution of campaigns that help customers celebrate milestones, unite teams, and build communities. Your work will ensure that every message we send is timely, relevant, and helps strengthen the connection our customers feel to the Custom Ink brand.
Compensation

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Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations.
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