Content Marketing Lead - Amplitude

Overview

If you want to know about the requirements for this role, read on for all the relevant information.

As Content Lead at Amplitude, you shape our storytelling and content engine for an AI-powered analytics platform. You lead the content strategy, mentor the team, and stay hands-on across writing, editing, and formats. You will own distribution, partner with cross-functional teams, and explore new media to reach target audiences. Your role blends editorial leadership with innovative, AI-native workflows to drive awareness and engagement at scale. This is a player-coach role that combines strategic direction with hands-on creation.

Compensation / Benefits
• Excellent Medical, Dental, Vision insurance with employer-paid premiums
• 401(k) with employer match
• Flexible time off and paid holidays
• Wellness, commuter, learning and development stipends
• Parental leave and fertility/adoption support
• Mental health and wellness benefits plus coaching

Responsibilities
• Set the content strategy and editorial direction across channels and audiences to strengthen brand and business impact
• Lead and develop the content team with clear guidance, feedback, and mentorship while handling high-priority content
• Own distribution by defining formats and channels from audience-first messaging
• Build presence in new media with newsletters, podcasts, creator collaborations, and communities
• Create and manage external content partnerships with publishers, creators, and other companies
• Create and elevate content personally across thought leadership, customer stories, campaigns, social, and more
• Collaborate with Product Marketing, Brand, Demand Generation, Sales, Product, and executives to translate insights into compelling stories
• Develop a modern, scalable content engine using AI and emerging tools while maintaining quality and brand voice
• Make prioritization decisions, cut underperforming efforts, and run experiments with clear bets and timelines

Key requirements
• 8+ years in content, editorial, content marketing, or related fields, ideally in B2B technology or SaaS
• Experience leading or mentoring content teams and developing talent
• Proven ability to build distribution through non-owned channels, media partnerships, and creator/newsletter collaborations
• Strong writing, editing, and storytelling across xklufbp multiple formats and audiences (portfolio required)
• Experience partnering with senior stakeholders and cross-functional teams to execute content strategies
• Track record of owning content from strategy through execution and measurement, linking storytelling to business outcomes
• Curiosity about AI and willingness to experiment with AI-native content workflows while applying judgment and originality
• Strong editor and storyteller with a clear point of view
• Mentorship and team-development mindset
• Strategic thinking with ability to execute tactically
• Content strategy and editorial leadership
• Distribution across newsletters, podcasts, creator collaborations, and communities
• AI-native content workflows and tools